To take advantage of the multitude of coupon sites out there, you will need to participate in some sort of affiliate program such as Commission Junction or Share-A-Sale. I won’t go into too much detail about choosing an affiliate program (that will make a later post) but basically you agree to pay affiliates for leads on a per lead basis or as a percentage of online sales. This is done through the insertion of tracking code on your site and the use of cookies in your visitors browsers. You will also pay a small percentage to the actual affiliate program. Keep in mind that affiliate links are not “clean” links so you will not get any PR juice from spreading them around.

Most coupon sites are just great big affiliate networks.Visitors search for coupons or coupon codes, wind up on a coupon site and end up clicking through to your site via the affiliate link. There are also some coupon forums that are SEO friendly and do not require affiliate code to post a link but they may be a little harder to find since they are generally not for profit as the affiliate sites are. I personally love these little forums since they give me a clean link and some incremental traffic to boot.

Depending on your market, coupon marketing may be a considerable amount of traffic. Try searching for your own primary key terms or brand and add the word coupon. You may be surprised how many of your competitors have already beat you to the punch.