jamesburrow.com

If you are in search marketing or search engine optimization then you know what a wealth of data that Googles Insights for Search can provide. I probably use Insights at least a dozen times a day and this morning I came across the Google Insights Bookmarklet. This is a clever little bit of javascript that works like this; simply copy the bookmark onto your Firefox toolbar and after you have entered a search on Google or Yahoo you simply click the bookmark and it opens up the Insights page with your query already populated.

This keeps me from having to open a new tab and then go to the insights page and copy and paste my query, all of which takes about 4 seconds to complete. Mutliply that by, say, 10 x a day x 5 days a week x 50 weeks a year and I have effectively saved myself 167 minutes a year that I can use to find other ways to save time.